Below you will find a link to research done by the consulting group Kearney – great work. Many of us who have been involved with Circular Fashion have knowledge of this data, however, here are some interesting nuggets they have discovered.
– 17 items of New Clothing purchased each year
– 97 items currently in the Closet
The above does not include Shoes, Swimwear, etc.
One of the new nuggets we have pulled out of this research is something that we already knew – the need for UpCycling on a massive scale. Based on this data, only 36% of the clothing is worn out or damaged, leaving 64% ready to be repaired, cleaned and worn again. Nearly 50% of the clothing that is discarded is because the first user did not like it or it didn’t fit. Does this mean it should go straight to recycling, or should we follow the hierarchy and keep these items at their highest value?
At ReCircled we are building facilities all over the globe to help solve the problem of UpCycling. Innovating everyday, we are committed to build scale that allows for the cleaning, repair and in certain cases reimagining what has already been produced into something new and desirable.
At ReCircled we take this statement to heart – Many fashion initiatives simply scratch the surface of real sustainability.
If you want to learn more about the innovation and how ReCircled is building the infrastructure for Footwear & Fashion in the Circular Economy do not hesitate reach out at anytime. The time is now to make change.
